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As Marketing Director, leading StyTrix’s growth strategy in France, strengthening brand positioning, strategic partnerships, and market adoption.
As AI Studio Director, I build AI creative partnerships, develop business opportunities, and lead AI-powered and hybrid production projects.
Established & managed a strategic partnership for an exploratory project investigating how immersive digital experiences can enhance product engagement and accessibility.
Redefined the brand’s target audience and positioning, while redesigning its identity: logo, slogan, and packaging.
Here is a curated selection of projects that highlight my expertise and achievements over the past five years.
2024, Redesigned the customer journey across 140 stores and launched an innovative product line revolutionizing the use of solar energy.
2024, Initiated the Designers de Demain competition, empowering innovation for sustainable, energy-efficient products.
Define the new brand personality, improve brand awareness and customer perception, explore new marketing opportunities.
2022, in collaboration with Témalapaire, Kalenji gave away this unique NFT. Record-breaking engagement across communities.
2021, a unique collaboration of expertise with Chantelle and Noyon lace, led to a Made in France product between lingerie and sport.
November 2020, with WWWESH STUDIO™ we invite our communities to imagine and design their own version of the mythic Revival.
2020, small team, big vision: for the very first time Decathlon seen through a style-driven perspective.
2020, Decathlon’s first inclusive campaign, it earned the brand hundreds of messages of love from customers — women and men alike!
2020, We launched Decathlon’s first pair of sneakers, released in a limited edition. Fun Fact? This drop crashed the website.