Development of a new offering of AI-generated images & videos, along with a rebranding of the studio’s identity.
Established and managed a partnership, overseeing project management and creative consulting.
Redefined the brand’s target audience and positioning, while redesigning its identity: logo, slogan, and packaging.
Conducted strategic review of the brand’s positioning and identity, its target audience, and social media strategy.
Here is a curated selection of projects that highlight my expertise and achievements over the past five years.
2024, Redesigned the customer journey across 140 stores and launched an innovative product line revolutionizing the use of solar energy.
2024, Initiated the Designers de Demain competition, empowering innovation for sustainable, energy-efficient products.
Define the new brand personality, improve brand awareness and customer perception, explore new marketing opportunities.
2022, in collaboration with Témalapaire, Kalenji gave away this unique NFT. Record-breaking engagement across communities.
2021, a unique collaboration of expertise with Chantelle and Noyon lace, led to a Made in France product between lingerie and sport.
November 2020, with WWWESH STUDIO™ we invite our communities to imagine and design their own version of the mythic Revival.
2020, small team, big vision: for the very first time Decathlon seen through a style-driven perspective.
2020, Decathlon’s first inclusive campaign, it earned the brand hundreds of messages of love from customers — women and men alike!
2020, We launched Decathlon’s first pair of sneakers, released in a limited edition. Fun Fact? This drop crashed the website.