" Nouvelle is more than a name – it’s who I am. Freshly arrived in Taiwan, I am driven by curiosity, by the desire to learn, to explore, and to create meaningful connections.
This journey is also a personal challenge: embracing entrepreneurship and independence through my own communication & marketing studio.
I carry with me 15 years of cross-disciplinary experience in luxury, lifestyle, and interior design (Céline, Veepee, Galeries Lafayette, Decathlon, Leroy Merlin). Over time, I’ve shaped an approach that is intuitive, creative, and unapologetically contemporary.
And when I talk about my career, I like to say that I started by designing products, then learned how to sell them—both in-store and online—and to tell their story through storytelling. More recently, I’ve taken a step back to develop a more strategic vision, training in product offer development and go-to-market strategy.
Today, I bring this 360° experience—from design to communication and marketing—to my clients, helping them shape their brand and innovation projects.
But above all, Nouvelle is a state of mind – one that has always defined me: a passion for ideas that surprise, campaigns that resonate, projects that innovate, and identities that disrupt.
Because “novelty” is not a trend.
It is an energy.
A vision. "
