Behind the scenes of this colossal project are several months of research and preparation: Employee interviews, Customer survey, Research center for new uses, Workshops with stores, Customer Experience Laboratory and last but not the least: a Store test.
After all these stages, we validated the ideal layout & merchandising, with an offer that meets the customer's needs. 3 objectives: Efficiency, desirability & conquering new markets such as solar energy and decorative outdoor lighting.
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A novelty in this lighting range is the arrival of the Signature line : Luminaires with an exclusive design, the result of collaboration between Leroy Merlin / ADEO , European Manufacturers and Designers. All committed to offering customers the latest in innovation, durability and environmental responsibility.
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‍Click here to know more about Inspire Signature
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Innovation in use with the ALLO products, which is revolutionising solar energy by removing the main obstacle to our customers' purchase decision: battery autonomy. This product can also be connected to electrical grid. And once the solar energy stored during the day has been used up, the user can switch to electric mode...perfect for long summer evenings :)

2 innovation in use with the MARGA products, designed by the talented Clara van Oorschot . First, it detects the brightness outside and adjusts its light output accordingly. In this way, it saves as much energy as possible and lasts as long as possible. Second : versatile products that you can enjoy using both indoors and outdoors, allowing you to rethink the way you use lighting in your home...and so, the number of products you buy...

Finally, all the products from Signature Line have a 25 year corrosion warranty , whereas the majority of outdoor lighting products from Leroy Merlin and its competitors are guaranteed for a maximum of 8 years. The exceptional longevity of these products means that customers will use 3 times less on a regular basis!

In short, I'm very proud of this project, not only because it has allowed me to grow and learn a thousand things from my experience at Leroy Merlin, but also and above all because it makes sense for the company and its customers.